About The Brand

Charles T. Moreau’s journey in the wine industry began in the late 2000s, inspired by the vibrant brunch culture of New York and the effortless charm of St. Tropez, where he spent his childhood summers. In 2010, he introduced Domaine Bertaud Belieu to the U.S., launching the iconic “Rosé is the new Champagne” movement. He also brought large-format bottles like the Salmanazar (9L) into the spotlight, quickly making them a hit at top venues such as Tao Group, Bagatelle, and Cipriani, while taking social media by storm.

Enjoy Vertu is redefining the art of sophisticated indulgence with exquisite dealcoholized wines and sparkling cuvées. Rooted in pleasure and community, embodying the spirit of an endless summer. A celebration of connection, generosity, and the joy of living. As discerning consumers embrace balance, wellness, and refined living, Enjoy Vertu offers a luxurious alternative where elegance meets intention. Indulgence shouldn’t come with compromise. It’s about savoring the good life, anytime, anywhere.

Enjoy Vertu’s mission is to revolutionize the world of wine by offering exceptional dealcoholized and sparkling wines that inspire a new way of socializing. They create experiences that allow everyone to enjoy the sophistication of wine culture, guilt free, while celebrating life’s most meaningful moments. Savor the essence of prestige without compromise, because true sophistication isn’t just about what’s in the glass.